Goal — To help grow and diversify California's health care workforce.
Strategy — In partnership with idea ink Communications and Fenton Communications, we built an engaging website that allows visitors to choose a health career path and find training and job opportunities close to home.
Technology — Custom AJAX-driven CMS, Yahoo! Maps integration, SimplyHired Jobs API integration, Campaign Monitor integration, Codeigniter PHP web framework.
Results — The website generated 38,000 user sign-ups in 6 months, and remains in active development as a powerful tool for the California Wellness Foundation.
Goal — To encourage teens to make healthy choices about relationships, sex, etc.
Strategy — A website that provides a safe environment for teens to talk about relationship issues and choices through video, comment dialogue, chat and questions to experts, built in partnership with KMT Creative Group.
Technology — Expression Engine, Bits on the Run integration, Constant Contact integration, Slideshowpro integration.
Results — Over 35,000 pageviews and 4500 video streams in the first year with an average time on site of over 5 minutes. In addition, the campaign won gold in the local and regional Addy Awards in 2010.
Goal — To generate traffic for the launch of the U.S. Naval Institute's online forum.
Strategy — We collaborated closely with idea ink Communications to build a viral, team-based contest website.
Technology — Advanced off-site click tracking, live contest dashboard for administrators, Ruby on Rails web framework.
Results — The contest increased the client's original email list by 600% and the online forum received 22,000 unique visitors in just the first month.