Our work.

California Wellness Foundation

Goal — To help grow and diversify California's health care workforce.
Strategy — In partnership with idea ink Communications and Fenton Communications, we built an engaging website that allows visitors to choose a health career path and find training and job opportunities close to home.
Technology — Custom AJAX-driven CMS, Yahoo! Maps integration, SimplyHired Jobs API integration, Campaign Monitor integration, Codeigniter PHP web framework.
Results — The website generated 38,000 user sign-ups in 6 months, and remains in active development as a powerful tool for the California Wellness Foundation.

“ Arlen and the Brighten Labs team just "get it." I have never encountered a digital development partner that understands the focus of the PR message, has a marketing mind and also possesses an ability to balance technology through thoughtful counsel. Brighten Labs continually listened to our needs and provided great ideas that helped our client's Web site reach more than 3 million unique visitors in a year. Brighten Labs continues to be our central on-budget, on-time digital partner. ” Jonathan Eva | idea ink Communications

First Things First

Talktofriends.org

Goal — To encourage teens to make healthy choices about relationships, sex, etc.
Strategy — A website that provides a safe environment for teens to talk about relationship issues and choices through video, comment dialogue, chat and questions to experts, built in partnership with KMT Creative Group.
Technology — Expression Engine, Bits on the Run integration, Constant Contact integration, Slideshowpro integration.
Results — Over 35,000 pageviews and 4500 video streams in the first year with an average time on site of over 5 minutes. In addition, the campaign won gold in the local and regional Addy Awards in 2010.

“ We have long been looking for interactive partners that don't "over promise and under deliver", so when Jonathan wanted us to interview Brighten Labs I was highly skeptical. Once we hired Brighten Labs, they hit every milestone outlined in their proposal and were able to handle all aspects of the project as promised. The working relationship between KMT and Brighten Labs was exceptional. ” Mark Jacobus | KMT Creative Group

United States Naval Institute

BattlefortheBox.com

Goal — To generate traffic for the launch of the U.S. Naval Institute's online forum.
Strategy — We collaborated closely with idea ink Communications to build a viral, team-based contest website.
Technology — Advanced off-site click tracking, live contest dashboard for administrators, Ruby on Rails web framework.
Results — The contest increased the client's original email list by 600% and the online forum received 22,000 unique visitors in just the first month.