5 things we've learned.

1Your reputation is everything.

You've worked hard for years to deliver results to your clients and carve out a niche where you are known and respected. The reputation you've built is possibly your greatest asset. Because of that, bringing in any outside partner to serve your clients is often nerve wracking. Their misstep could tarnish your good name.

We've discovered that our most important responsibility is protecting and reinforcing the reputation our agency partners' have painstakingly developed.

2Your time is very scarce.

The pace of agency life is often dizzying. Although you may thrive on the adrenaline, it can be difficult to keep from dropping a ball from time to time, especially when it comes to keeping on top of projects handled through outside partners. You don't have time to bug an outside partner about a deadline or regularly ask about progress.

We've discovered that our agency partners love it when we do some of the heavy lifting for them, including things like: developing the scope of work and project schedule for their approval, providing proactive, weekly project updates, and supplying a quality checklist for easier review of our work before launch.

3Numbers talk.

The for-profit and non-profit sectors are both low on patience and cash for "brand awareness" these days. Clients may not be demanding that you show how your work is directly impacting their key objectives, but you know that when you can, budgets often expand.

We've discovered that simple tracking of key site metrics coupled with regular, careful analysis, yields rich insights and helps our agency partners' demonstrate their commitment to meaningful results.

4No surprises, please.

Your clients provide you with enough surprises to keep you on your toes. You don't need your outside partners to surprise you with unexpected fees or project delays.

We've discovered that misunderstandings are the most common cause of project delays and unexpected scope. The solution: building and refining a working prototype as the first step, before design or development begins. This helps to uncover and correct misunderstandings, clarify expectations, and speeds up both design and development.

5You need to know what's going on.

When you use an outside partner, it's harder for you to keep your hand on the pulse of your project. Are things progressing according to plan?

We've discovered that a proactive, written project update once a week seems to fit the need well. It keeps us and our agency partners' accountable and provides a great opportunity to clarify details and look ahead together at the next steps.

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